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1.

Question 1

When optimizing your app you should focus on:

1 / 1 point

Only on Apple Store first

Only on your website

Both app store optimization as well as external optimization

Only on Google Play first

Correct

2.

Question 2

What is an example of an external app SEO method?

1 / 1 point

Improving the user experience in the app itself

Building backlinks to the app store listings

Creating a solid content marketing strategy

Correct

3.

Question 3

What is an example of ASO?

1 / 1 point

Making sure that your website points to your app store listing

Having a good content marketing strategy in place

Optimizing your apps titles and descriptions

Correct

4.

Question 4

Both app stores will evaluate things like:

1 / 1 point

How many backlinks your app store listing has

User metrics such as uninstall rate, app speed, and more

Whether or not your app has an external website

Keywords in tags

Correct

5.

Question 5

What is an A/B test?

0 / 1 point

Splitting traffic across different variations of the app

When you record people using the app to see how they navigate

Measuring the CTR of visits from your website to your app listing

Incorrect

Please revisit the video App A/B Testing.

6.

Question 6

Both Google and Apple have built-in A/B testing functionality.

1 / 1 point

False

True

Correct

7.

Question 7

Why should you optimize screenshots?

1 / 1 point

To clearly state the price of your app

To improve downloads and retention

To meet quality guidelines of the app stores

To make sure your app is featured in the right category

Correct

8.

Question 8

Which of these is a good reason to forecast?

1 / 1 point

Making sure your forecast exactly matches actual numbers

Getting approval for appropriate resources to finish a project

To help train new hires

So you look busy to executives

Correct

9.

Question 9

SEO forecasting is difficult because:

0 / 1 point

You can't easily communicate your results

You have to use expensive tools

The landscape can change frequently

Incorrect

Please revisit the video Forecasting SEO Impact.

10.

Question 10

Creating a custom CTR curve is:

0 / 1 point

There's no point because there are industry-standard ones

Absolutely necessary

Helpful but not required

Incorrect

Please revisit the video Forecasting SEO Impact.

11.

Question 11

KPI stands for:

1 / 1 point

Key Paid Indicators

Keyword Personalization Index

Key Performance Indicator

Correct

12.

Question 12

With KPIs you should have:

0 / 1 point

Focus only on the ones that matter most

A combination of smaller KPIs and bigger ones so you can benchmark

A lot of different KPIs showcase your efforts

Incorrect

Please revisit the video KPIs for SEO.

13.

Question 13

ROI stands for:

1 / 1 point

Really Optimistic Indexing

Revenue Opposition Investment

Return on Investment

Revenue on Impact

Correct

14.

Question 14

With SEO you:

1 / 1 point

Generally see a longer-term ROI than that of paid

Immediately see the ROI of your efforts

Can get higher budgets than paid campaigns

Correct